Product Reviews and the online mechanics

At some point during 2016 businesses that sold items online got the message that people loved feeling confident by a product’s reviews.

fashion-websiteIn marketing this is known as a behavioural part of a shoppers profile. Profiling is done on a market segment to work out a most likely customer for a product.

The 80 / 20 rule is interesting it states that or can be applied in the way 80 percent of your business comes from 20% of your customers.This is Paretos rule anyway I digress. If we can get more customers its better obviously and reviews help close the sale. In online terms this is called conversion. If I am seeing that 30 people have tested a product and they say its pretty good then I get a good indication and feel good about placing my order. Its like a good bartender has a happy hour and even if not tries desperately hard to have at least a few customers as customers give other customers reason to try the bar.

Amazon probably the best example of this selling on the back of reviews. As of today you can find groups on Facebook that have a sole purpose of getting people to review their products on amazon and in return they offer big discounts.

Amazon have started to see what is going on and now the reviewer is required to tell the reader that they are a sponsored reviewer. As you can imagine getting a product with a big discount skews the reviewers real feelings.

Be very careful these days with reviews. You should check to see if there are products with videos. These people have taken more time to give a review and while I still see some video reviews that are biased because they have been given a sample for free its a better indicator. And many video loggers let slip some info. 

Be wary of the sycophant everything is amazing for them and their reviews are meaningless.

Look for those who review middle of the line and were not all praise – lets face it what product is amazing and deserves 5, stars what is perfect you ?


So why do some reviewers rise to the top of google with their youtube product reviews ? There are platforms for the wise like Style Review where you can embed your product review.

Yacht Week

What exactly is yacht week ?


We are going to enlighten you on this term and what it means. If you do a google search for yacht week you seem to find what became of a viral sensation for a while (as they tend to be). It appears a sailing company was selling week sailing cruises to young 20 somethings offering them the time of their lives and it looks like they had it ! So it was the thing to search for doing if you are quite wealthy and reasonable affluent. Croatia was the initial destination.

If you want to read the rest of this article and see some of the videos click here – yacht week.

Electronic Retailers from China

Its disrupting all things electronic – they don’t even respect patents. The electronic and product designers are selling to us direct now through platforms such as banggood. Not only is that a very funny name for a site just look at this what was ‘hanging’ in my inbox this morning !

I am more than slightly amused and wonder if this is really a heart shape or if they were not ballsy enough to call the swinging light balls ?

4.99 bargain !


Would you take your children on holiday to France ?

I am curious to know if you would take your dearest on a holiday to France, I would (and we are bound if my daughters mother lets me) but I want to know if you would too. I think we have as much to fear in the UK as France. It doesn’t help the scaremongering some of the papers are doing – stop buying those if you do would help the overall situation. I don’t have an issue with soldiers on the beach. Many countries have had this for decades maybe it’s just a new thing we need to get used to.

A whole website has been dropped from the google search engine perhaps because of poilitcal opinion expressed in a single article. has been trying to get back into google as a travel resource since a few years now. Reducing and trying to eliminate possible reasons to narrow down the item that google doesn’t like has taken a long time.
It now could be that the following article is the problem. This article was stated as having been written by a bot (not a person) but it clearly is an average author such as the blogging fraternity can be. Those travel blogs are not necessarily bad.

Such author opinion as “With a history dominated by powers that have wanted to own and manipulate Cuba” clearly strong words against the very country that Google is from. Could it be that they have taken this very personally ?

If a website gets a manual action from google it can be taken away from the search results.

The url is :

Sunmaster Travel Agent Review

Sunmaster in our case took our card details for a holiday then didn’t get back to us after 24 hrs I contacted them. this is clearly something they do regularly and they are waiting to start the dance which goes like this…

You get invested in a holiday (that I don’t think ever exists) and so when you get to the end and get offered one 20% more after all your effort of course you give in. We didn’t hope you get online and DIY yourself a flight and hotel and save loads.
They will come up with some excuse as to why your booking didn’t work but they have other deals…
They were very quick to have the reasons why they are not working illegally but I am sure this is against the trade descriptions act. It’s certainly a grey area. They are happy to spout terms and conditions to you and we advise to find a better ‘operator’.

These guys when you boil it down are simply LEAD GENERATION service getting people interested in a holiday.

Scotiabank Teen Splash

Best Antigua

Antigua Carnival 2016

teen-splashOn Monday, 25 th July 2016 starting 07:00 PM11:30 PM in the Antigua Recreation Ground entry is $20 ecd.
For more info telephone : (268) 462-0194 / (268) 462-4707

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