Before jumping on to how to optimize video for Youtube, let’s get to know some facts related to it.
Article written by Ashock
Youtube is the second largest search engine in the world. It gets 100 hours of video uploaded every 60 seconds. About 4 billion videos are viewed daily on Youtube. It’s no wonder because everyone use is to search for techniques, knowledge, ideas, hacks & so on.
Optimizing video for Youtube helps for most of the digital marketing campaign. Such campaign includes Search Engine Optimization (SEO), Pay Per Click (PPC), Buzz Marketing, Viral Marketing and so on.
In order to optimize video for Youtube, you have to follow simple steps. The post deals with those points which explain steps to optimize Youtube video for online marketing.
- 1. Video Wide Optimization
Video is the content which you share through Youtube. Its optimization is main thing we are talking about. You can optimize single video by paying attention to following points.
(I)Title of the Video:
Title of the video contains valuable information which helps viewers identify needy videos in search results. As with text pages, the title of your Youtube video is the most important piece of copy on the page.
Having titles geared around a keyword and formed around a potential search query increases the chance that your video will be found and watched by more audience.
When looking into how to optimize Youtube videos for online marketing. It’s a good idea to include keywords with high monthly search volume and low competition in the title. For example: If you are making a video on creating any particular game, put title for a video ” How to make a Game”. It is beneficial to do so. There is a high chance of more views in your videos.
Once you’ve identified the target keywords that best describe your video. Create titles for the videos based on how you would expect searchers to find your content.
(ii) Video Descriptions:
Along with a well-formed title, description of the video is also crucial for the optimization. Descriptions are certainly guaranteed to be attractive to both the viewers and the Youtube. Currently, Youtube provides 5,000 characters for video descriptions. In this case, you’ll likely have more than enough room to give the better introduction to the video.
It is important to make the first 157 characters of your description as compelling as possible. You can use one of your more valuable keywords within. This is because Youtube shows up to 150 characters of the allotted 5,000 characters until the viewer clicks on the option to see more.
(iii) Video tags for Youtube:
Youtube video tags help to identify each Youtube video at its most objective level. It plays a heavy role in Youtube search sector. By tagging each video with popular tags, Youtube will be able to better serve your video in response to organic searches.
(2) Youtube channel specific SEO optimizations:
A Youtube channel serves as a hub for all your company’s video content allowing you to present your brand to Youtube. By optimizing your channels overall presence, you will better capitalize on views as
they arrive at your channel homepage.
(iv) Channel Description:
The description of the channel may be the first information about you that viewers encounter as they see your channel. The channel description is a way for you to communicate to Youtube sector. To do this, you’ll need a description that highlights your most important content right up front, so that the users won’t have to dig around to find something worthwhile.
For doing this just keep in mind to utilize the full 1,000 characters channel description limit.
The branding watermark enables you to remember your channel logo across all the videos on your channel.
(vi) Channel Keywords:
Channel keywords act as general keywords intended to clearly define your channel using key phrases and terms. However, be aware that Youtube only allows 10 keywords per channel. Be sure to pick keyword wisely.
There are a couple of key principles to keep in mind when optimizing video for the Youtube.
The search result, the user engagement and on-page elements (page titles, descriptions, and video tags) are the best methods to achieve a good position in Youtube search rankings. This makes optimizing video for Youtube a lot simple than for the Google. This is why people are excited about Youtube.
To clarify the scope of what these Youtube tips will cover it is important to note that there are various aspects of a Youtube channel and video that have their own set of best practices. These areas can be divided into two parts: channel-specific & video-specific SEO optimizations which have been explained above. I hope you have now learnt steps to optimize video for Youtube.