Influenster Vs Influencer


An important part of the modern digital marketing mix is influencer marketing. Influenster marketing is just a misspelling so let’s look at some influencers after we get done with an important distinction.

Influenster

Types of Influencer

    1. COMMON INFLUENCER MARKETING
      There is a common kind of influencer marketing that looks at simply a number of genuine followers for an account such as instagram or youtube and a brand can quickly find engage with and sell promoted content within these channels. It might be veiled in some way as the platforms are often against some forms of reselling posts, but where humans and will in involved it happens! Common influencers might have a single narrow channel and have not yet developed their own websites or platforms. The brands are interested only in getting there at a campaign point in time. These can develop their channels into a platform and turn into entrepreneurial marketeers. An influencer might have to have 100k followers on a social media channel because the realisation or results come in that 100k kids following you don’t always amount to much!
    2. ENTREPRENUERIAL INFLUENCER MARKETING
      There are guys who have scaled to the dizzy heights of marketing and have massive teams and strategies in place to get bigger and better. You should deffo get on Tai’s list his emails are incredibly thought provoking.

Tai Lopez

From a difficult childhood Tai has emerged as a thought leader entrepreneur and global influencer.

https://www.tailopez.com/

His videos are amazingly compelling too.

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Royalty Free Images of Fortnite


You can use these images of fortnite by linking back to https://style-review.com who kindly donated them.

Web Design Peterborough


If you are looking for a web designer or company that won’t break the bank then consider Cambs Digital. They are formed from freelancers working from home so you are getting all the quality and more than you would from an agency as they hire at lower cost. You are not paying for those fancy couches and lighting in high end buildings.

PETERBOROUGH WEB DESIGN

PETERBOROUGH-WEB-DESIGN

They are also local so you can meet and have a proper discussion about your web project. Calvin is the developer who will be designing and building your website he has 18 years in the industry and you get his technical knowledge for the site but also he is very good on SEO. That is how well your website can rank- appear in Google.

Tommy Arrested


I saw some of Tommy’s protests live in Yorkshire. Why the independent need to bring the far right so much into the discussion is far from an independent review. It’s a ridiculous piece of journalism. Tommy was appealing for example as to why there was not a single reporter at court for these heinous crimes against many very young girls in what was a massive bust up of a sex ring. He was there reporting peacefully asking questions. It disgusts me that he has been arrested and it sounds like they are now trumping up charges. He was not disturbing the peace. Do not make things a race thing where they do not need to be.

If he is far right it’s not my way but he has that right.

Who else in this nation is exposing these vile perverts? Not the independent it seems. Probably didn’t fancy the drive up to Yorkshire but when a big story is in London it’s too easy.

If you are a parent I’m not sure how you can be against what Tommy was saying matter of factly and peacefully. And how the hell he was arrested for it im lost.

I may have missed something.

https://www.independent.co.uk/news/uk/home-news/tommy-robinson-protest-downing-street-whitehall-free-latest-arrest-police-a8371616.html

Carp Fishing in France


Many Carp anglers in the UK are starting to think about a trip to France. Even 20 years ago there were tales of huge carp in France. Of course the best and most intrepid anglers started to venture out and find lakes to fish. Fast forward and there is a frenzy going on that sees many prolific waters fully booked out in every swim every week. This leaves you with a bit of a search on your hands! Fear not for we have a list of fishing websites that will help you find your perfect carp fishing holiday in France.

Websites For Carp Fishing Holidays In France

Carp Fishing World– The best newcomer already has 16 lakes organised for you to take a look at. With links direct to the lakes and fisheries and rules you can quickly find the right kind of lake on this website to save you time.

Free Digital Marketing Advice


If you have a website or a blog and want to get more visitors aka customers sometimes then read on.

We are not going to discuss all the options but here are 4 channels that will work in combinations and individually to some degree depending on factors such as the kind of product or service you offer.

SEO (Search Engine Optimisation)
Paid Google Ads
Paid Facebook Advertising
Paid Instagram Advertising

That’s it guys. I said the advice was free not the methods. SEO will cost you in time to setup get a pro (harder said than done to find one!).

SEO

seo-basics

Don’t use the services of people on cheap platforms like fiverr. They don’t work and will actually end up costing you a clean up of backlinks. Oh while you are looking for backlink services on fiverr look at the services for removing links! You may need those if you BUY LINKS! Also the star reviews and ratings have to be given before you can check any results.

Do technical seo, make sure your site has the following
No broken links
No missing images
Friendly looking short url’s such as https://taps.com/products/taps or https://landed.at/australasia/new-zealand
Get https and redirect http traffic to https
Make sure your site is responsive and is mobile first

Google Paid Ads

“A good customer costs as much as a bad one!”

When you do keyword research you will discover what people are searching for with volume. LSI Keywords will also surface if you are using general matching in the ad setup which is the default. This can be costly to do so if you are on a budget you can make sure to do the following:

Start low, few keywords low daily spend and low max cost per click. Yes you will not get much in terms of customers but early on you are learning. Once you get a feel for things you can punch out across Ads and try to get some niches going that you can rank top in the Ad spots for less money. As with all the PAID advertising you will need to do this learning and it can also be seasonal. You will need a loop. Feedback your findings into tuning your ads the copy and the spend. It costs as much to get a good customer as a bad one!

Facebook Advertising

facebook-advertising

If you have something that is more impulsive such as yoga pants or an inflatable flying shark that no one is going to search for in search engines then you need to go where people are. The stats prove it and you already know that people spend so much time on the facebook platform. More than this it is the ability to target the type of facebook user you are looking for. You want to advertise your yoga pants to people who are into yoga. Having that ability is a powerful start. But having more than an image and some good copy is still in order. A good landing page will get you orders providing your funnel is correctly functioning and you have a great UX on your shopping cart.

Instagram Advertising

Similar in reason to facebook, instagram offers some interesting options. It is good for brands and is a very visual app so your ad needs to be top notch to compete with this visually strong platform. Suggested Ad types include a story telling carousel and story types.

Summary

There is little way round it since google dominate the search market and started to offer fewer above the fold spaces for organic ‘free’ results that old SEO only approach is something you should be careful of. Yes SEO will help with the google paid adverts and you should be doing SEO. But you also need a budget for other online digital channels such as these.

Other digital marketing strategies for you to enjoy

Email Marketing

Organic Social Media Marketing including Youtube

Voice search (Alexa Google Home)

About the Author

When not enjoying a coconut rum in the Caribbean Calvin works in digital marketing and SEO. His agency Cambs Digital is helping companies find the best way to market their products and services online. You can reach him and his team through ask@cambs.eu or visit the agency website.

calvin-coconut

We are sorry that you feel ______


Be careful as a support employee or PR person for your company. It  seems we are all getting this line. 147,000 results in google show this. So what happens is it really comes off as disingenuous.

we-are-sorry

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